Mazda Canada

Seeking Nature

Mazda logo with a background Mazda out of office British Columbia Mazda mode avion quebec Mazda out of office Montreal Mazda out of office Ontario
Mazda logo with a background Mazda out of office British Columbia Mazda mode avion quebec Mazda out of office Montreal Mazda out of office Ontario

Seeking Nature Branded Hub

In the Spring of 2021, Narcity Media, Mazda Canada and Excelerator Media partnered to produce Seeking Nature, a campaign designed to help Canadians reconnect with nature in a way that would uplift their state of well-being. The campaign ran from March 31st - July 28th, 2021, and included an article series, a bilingual video series of four episodes titled Out Of Office / Mode Avion, two central branded hubs (EN & FR), and a national contest

From the get-go, we noticed there was a seamless fit between Narcity’s mission, which is to promote hidden gems and places to discover in and around cities, and Mazda Canada’s vision of connecting communities with nature, as well as the feeling of calm and tranquillity that drivers get when they step into a Mazda vehicle.

Through captivating storytelling and imagery, this campaign reminded our community of the importance of taking time to reconnect with nature, especially in the aftermath of Covid. We provided readers and watchers with inspiring ways to plan their next nature adventure, through fun activities, compelling routes and by sharing tips for making their experience one of a kind.