This Brand Safety Policy was last modified on Sep 11, 2020.
As per our Editorial Standards, “Narcity.com’s mission is to inform and entertain millennials with local news stories. Our writers and editors strive to create nonpartisan and conversational articles that present a clear picture of events and trends. Our headlines, social media, and articles create an engaging, accurate, and candid presentation of the news to offer a fresh alternative to traditional media.”
We believe in offering the most relevant, important and time-sensitive information to our viewers, and sometimes that will mean publishing content that some advertisers could label as sensitive.
This policy aims to clarify our brand safety guidelines and how ads appear against our content. Our Brand Safety Policy applies to “direct sales,” “private marketplace” and “programmatic-guaranteed” display and video bookings.
We take ad fraud very seriously and we employ active supply path optimization (SPO) with all of our client-side and server-side bidding partners to ensure only approved and high-quality vendors are allowed to bid on our inventory. This drastically reduces the chances that your ads will appear alongside spammy or low-quality ads.
We offer 100% viewable impressions on direct deals. This ensures ads are actually seen by real users.
As well as reviewing our supply partners (SSPs) regularly we also review the ad load speed and viewability metrics regularly to make sure we always perform above 70% viewability on average* in the open marketplace and above 80%* with programmatic guaranteed deals. Once our technology permits, we will offer 100% viewable impressions on our programmatic deals.
*Viewability metrics are according to Google Ad Manager viewability standards.