More than Concrete

Like many small Canadian cities, Belleville, Ontario was hit hard by the pandemic. Many pieces of research have shown that young adults, in particular, have been affected the most by the pandemic, with many suffering from anxiety, impact on their personal finances and loss of social life. Mentos wanted to help Belleville’s youth by taking two of their favourite sports and combining them into something amazing. By integrating basketball nets into the current skatepark and mimicking a basketball court layout, Mentos was able to bring the basketball and skateboard communities together and offer them a place to express themselves through exciting new trick shots that aren’t seen anywhere else in the world.

We wrote about this initiative via three different articles and we captivated our audience through compelling storytelling on our More Than Concrete social video, featuring two Belleville locals, John and Jonah, where they shared their stories on how Mentos helped skaters connect, skate and pursue their passion.