Last updated: October 7, 2026
These Terms apply to all advertising, content and creator services sold by Narcity Media Inc. ("Narcity"), including under the Narcity, MTL Blog, Rally and Locals.tv names. Schedules A (Publisher Media), B (Creator Campaigns) and C (Usage and Licensing) apply when an Order includes those services.
1.1 These Terms, the Schedules that apply to the Services ordered, and each Order together form the agreement between Narcity and the Client (the "Agreement").
1.2 By signing an Order, the Client agrees to the version of these Terms identified in that Order. If an Order identifies no version, the version published on Narcity's website on the date the Order is signed applies.
1.3 Narcity may update these Terms. An update applies only to Orders signed after it is published. Narcity keeps every past version available at a dated web address.
1.4 These Terms apply when an Order is signed with Narcity. When Narcity signs a contract prepared by a client or agency instead, these Terms apply only to the extent that contract incorporates them.
In the Agreement:
"Agency" means an advertising agency, media buyer or other intermediary that signs an Order on behalf of a Brand Partner.
"Brand Partner" means the brand whose products or services a Campaign promotes. Where no Agency is involved, the Brand Partner is the Client.
"Campaign" means the advertising campaign described in an Order. "Campaign Start Date" and "Campaign End Date" have the meanings given in the Order.
"Client" means the company that signs an Order, whether it is the Brand Partner or an Agency.
"Client Materials" means logos, trademarks, display advertisements, images, video, music, copy, product information, brand guidelines and any other material supplied by or for the Client or the Brand Partner for a Campaign.
"Confidential Information" means non-public business, technical and financial information that one party discloses to the other, including the commercial terms of each Order.
"Creator" means an independent content creator engaged by Narcity, including through Rally or Locals.tv.
"Creator Content" means content produced by a Creator for a Campaign.
"Fees" means the amounts payable under an Order, including production costs, media costs and licensing fees.
"Intellectual Property Rights" means copyright, trademarks, moral rights, design rights, database rights and all similar rights anywhere in the world.
"Narcity Channels" means the websites, newsletters, apps and social media accounts operated by Narcity.
"Narcity Content" means all content produced by or for Narcity for a Campaign, including Sponsored Content and Creator Content owned by Narcity, but excluding Client Materials.
"Order" means an insertion order, order form or similar document signed by Narcity and the Client, including through Narcity's online signing platform, that describes the Services, the Fees and the Campaign.
"Services" means everything Narcity agrees to provide under an Order.
"Sponsored Content" means content about the Brand Partner's brand, products or services that is produced by or for Narcity and approved by the Client.
3.1 Each Order describes the Services, the Fees, the Campaign dates and any licence, exclusivity or live period that applies.
3.2 If documents conflict, they apply in this order: the Order, the applicable Schedule, these Terms, then any invoice.
3.3 Reach, impression, view and engagement figures are estimates unless the Order expressly guarantees them. Narcity does not guarantee results such as sales, downloads, store visits, contest entries or other actions.
4.1 Narcity will provide the Services professionally and in all material respects as described in the Order.
4.2 Narcity keeps editorial control over everything published on Narcity Channels. It may refuse, edit or remove any content, including Client Materials, that conflicts with its editorial standards, brand guidelines, platform rules or applicable law.
4.3 Narcity publishes on Narcity Channels only content it has produced, commissioned or approved, including Sponsored Content, Creator Content and Client Materials it has accepted.
4.4 Narcity identifies all paid content as advertising, in accordance with its labelling guidelines, IAB Canada's guidelines, Ad Standards' Influencer Marketing Disclosure Guidelines and each platform's branded content policies.
4.5 Narcity may use subcontractors, suppliers and Creators to provide the Services, and remains responsible to the Client for the Services as set out in the Agreement.
4.6 Narcity will make reasonable efforts to answer reporting requests within seventy-two (72) hours.
5.1 The Client will cooperate in good time, appoint a representative with authority to act for it, and provide accurate and complete information.
5.2 The Client will supply Client Materials in the format and by the dates Narcity specifies. The Client warrants that Client Materials:
(a) are owned by the Client or the Brand Partner, or are licensed for every use set out in the Agreement, including the archive licence in section 9.3;
(b) have not been copied from anyone else;
(c) do not infringe anyone's rights, including Intellectual Property Rights, privacy and image rights; and
(d) are accurate, lawful and not misleading.
5.3 Before delivery, the Client will identify in writing any Client Materials whose use is limited by time, territory or media, such as licensed photography, talent, music or stock images, with the expiry date of each limit.
5.4 The Client is responsible for its products, services, offers and landing pages, and for substantiating any claim made in a Campaign at its request.
5.5 The Client will respond to complaints and regulatory inquiries about its products, claims or Campaign, including those made on Narcity Channels.
5.6 Narcity does not accept third-party tracking scripts from clients, agencies or other third parties unless the Order provides otherwise.
5.7 For Orders over $50,000, or that include a contest or an event, the Client will maintain commercial general liability insurance of at least $2,000,000 naming Narcity as an additional insured, and will provide proof on request.
5.8 Political and election advertising. The Client will tell Narcity before a Campaign starts if any of its advertising is partisan, election or issue advertising. It will provide the sponsor's name, any required authorization statement, and any other information Narcity needs to meet its obligations under federal and provincial election laws, including the registry required by the Canada Elections Act. This applies to all advertising, including programmatic advertising served through Narcity's partners. Narcity publishes this information in its political ads registry at narcitymedia.com/political-ads-registry, and may refuse, label or remove any such advertising.
6.1 Narcity will not publish Sponsored Content without the Client's written approval, which may be given by email or through Narcity's tools.
6.2 The Client will send its comments within two (2) business days of receiving a draft. If it does not, the draft is deemed approved and Narcity may adjust the Campaign dates.
6.3 The Fees include two (2) rounds of revisions. Further revisions are charged at the rates in the Order or, failing that, at Narcity's current rates.
6.4 Narcity is not required to make a change that conflicts with its editorial standards, would expose it to legal liability, or breaches a platform's rules.
6.5 Approvals for Creator Content are governed by Schedule B.
7.1 Unless the Order states otherwise, Narcity invoices production costs and licensing fees when the Order is signed, and media costs after the Campaign End Date. Invoices are payable within thirty (30) days.
7.2 Fees are in the currency stated in the Order and exclude applicable taxes, which the Client will pay.
7.3 Overdue amounts bear interest at two percent (2%) per month, which corresponds to twenty-four percent (24%) per year, from the due date until payment.
7.4 Narcity may suspend all or part of the Services while any invoice is overdue. The Client remains responsible for all Fees during the suspension.
7.5 If the Client delays a Campaign, Narcity may adjust the Campaign dates and invoice the Services delivered up to that point.
7.6 Licensing fees are earned when the licensed content is delivered, whether or not the Client uses it, and are not refundable.
8.1 The Client may cancel an Order by written notice before the Campaign End Date. On cancellation, the Client will pay:
(a) 100% of production work started before the notice;
(b) 10% of media costs if notice is given three (3) to ten (10) days before the Campaign Start Date;
(c) 25% of media costs if notice is given less than three (3) days before the Campaign Start Date;
(d) 100% of media already delivered; and
(e) 100% of licensing fees for content already delivered.
8.2 Either party may terminate an Order by written notice if the other party commits a material breach and does not remedy it within seven (7) days of receiving notice of it, or if the other party becomes insolvent, makes an assignment for the benefit of its creditors, or ceases to carry on business.
8.3 Narcity may terminate an Order immediately by written notice if the Client or the Brand Partner becomes the subject of public controversy that, in Narcity's reasonable opinion, could harm Narcity's reputation.
8.4 On termination, all unpaid Fees for Services delivered become payable immediately.
9.1 Narcity owns all Intellectual Property Rights in Narcity Content. The Client acquires no rights in Narcity Content except as set out in an Order or in Schedule C.
9.2 The Client and the Brand Partner keep all Intellectual Property Rights in Client Materials. The Client grants Narcity a non-exclusive, royalty-free licence to use, reproduce, adapt, publish and communicate Client Materials to the public for the Campaign. Where the Client is an Agency, it confirms it has the Brand Partner's authority to grant this licence.
9.3 Archive licence. The Client grants Narcity a perpetual, non-exclusive, royalty-free licence to keep Sponsored Content, including the Client Materials in it, published and accessible on Narcity Channels after the Campaign End Date. Narcity will not use Client Materials for new promotion after the Campaign End Date without the Client's approval.
9.4 Takedown on notice. If the Client notifies Narcity that its rights in any Client Materials have expired or have been challenged, Narcity will remove or replace those materials within ten (10) business days. Narcity's use before then remains covered by the Client's warranties in section 5.2 and its indemnity in section 14.
9.5 The Client may share links to Sponsored Content without changing it. Any other use of Narcity Content by the Client, including reposting, paid advertising, boosting or whitelisting, requires a licence in an Order and is governed by Schedule C.
9.6 Narcity will not combine the Brand Partner's trademarks with third-party marks without the Client's approval, except as the Campaign requires.
10.1 Each party will keep the other's Confidential Information confidential and use it only to perform the Agreement. It may share it with its employees, advisers and subcontractors who need it and are bound by similar obligations.
10.2 This section does not apply to information that is or becomes public through no fault of the receiving party, that the receiving party already had or obtains from a third party without restriction, or that must be disclosed by law.
10.3 Where the Client is an Agency, it will ensure the Brand Partner respects this section.
10.4 Showcasing Campaigns. Despite section 10.1, Narcity may name the Client and the Brand Partner as clients, including by using the Brand Partner's name and logo, and may showcase the Campaign, the Narcity Content and its performance results in its own marketing, such as case studies, presentations and social media. Narcity will never disclose the Fees. The Client may opt out in the Order.
11.1 Each party will comply with the privacy laws that apply to it, including Quebec's Act respecting the protection of personal information in the private sector.
11.2 When a Campaign collects personal information through a contest, survey or lead form, the Order states which party is responsible for it, the consent wording shown to individuals, and whether the information will be transferred to the Client.
11.3 Narcity transfers personal information to the Client only with the individuals' consent and only for the purposes disclosed to them. The Client will use it only for those purposes, protect it, and comply with Canada's anti-spam legislation in any follow-up messages.
11.4 Each party will promptly notify the other of any confidentiality incident affecting personal information exchanged under the Agreement.
12.1 Narcity may use artificial intelligence tools to produce Narcity Content. Narcity's team reviews and approves all such content before publication.
12.2 Narcity will not enter the Client's Confidential Information into artificial intelligence tools that use inputs to train models available to third parties.
12.3 Narcity discloses images and video generated or significantly altered by artificial intelligence where the law, Ad Standards' guidelines or a platform's rules require it.
12.4 The Client will not use Narcity Content, or any Creator's name, image, likeness or voice, to train artificial intelligence models or to create digital replicas, without Narcity's separate written consent.
13.1 Each party warrants that it has the authority to enter into the Agreement.
13.2 The Client warrants that Client Materials and any linked landing page are lawful and honest, are not defamatory or obscene, are free of malicious code, and will not harm Narcity's reputation.
13.3 Except as stated in the Agreement, Narcity gives no other warranty, express or implied, including that the Services will meet the Client's particular needs.
14.1 The Client will indemnify Narcity, its affiliates and Creators, and their officers, employees and agents, against all claims, losses, damages and costs, including reasonable legal fees, arising from:
(a) any claim that Narcity's use of Client Materials infringes anyone's rights;
(b) the Client's or the Brand Partner's products, services, claims or offers;
(c) any contest prize, including its supply and description; and
(d) any breach of the Agreement by the Client.
14.2 Where the Client is an Agency, it acts as the Brand Partner's agent and will ensure the Brand Partner accepts sections 5, 9, 10 and 14. The Agency is liable for Fees only to the extent the Brand Partner has paid it for the Services, provided it has made reasonable efforts to collect them. Narcity may recover any unpaid Fees directly from the Brand Partner, and the Agency will provide the Brand Partner's billing details on request.
15.1 Narcity is not liable for indirect, special or consequential loss, for loss of profits, revenue, business or goodwill, or for loss of data.
15.2 Narcity's total liability under or in connection with the Agreement is limited to the Fees paid under the Order giving rise to the claim.
15.3 Narcity is not liable for any failure or delay caused by a breach by the Client or the Brand Partner, or by the unavailability of a third-party platform.
15.4 Nothing in the Agreement limits liability that cannot be limited by law, including liability for bodily or moral injury, or for material injury caused by intentional or gross fault.
16.1 Neither party is liable for failing to perform an obligation, other than paying Fees, because of an event beyond its reasonable control, such as fire, flood, war, epidemic, strike, platform outage or failure of technical facilities.
16.2 If the event lasts more than twenty-eight (28) days, either party may terminate the affected part of the Campaign, or the Order, by written notice. Narcity will apply any prepaid Fees to the Services delivered and refund the balance.
17.1 Sections 7, 8.4, 9, 10, 11, 12.4, 13, 14, 15, 17, 18 and 19 of these Terms, and sections A.9, B.13, C.9 and C.10 of the Schedules, survive the end of any Order and of the Agreement, together with any licence granted for a term that has not yet ended.
18.1 These Terms are available in French and in English. Narcity provides the French version first to Clients located in Quebec.
18.2 A Client that signs the English version confirms that it has expressly chosen to be bound by it. Le Client qui signe la version anglaise confirme avoir expressément choisi d'être lié par celle-ci.
18.3 The two versions have the same meaning. The version the Client signed governs its Orders.
19.1 The Agreement is governed by the laws of Quebec and the federal laws of Canada that apply there. The courts of Quebec sitting in the judicial district of Montréal have exclusive jurisdiction over any dispute.
19.2 Neither party may assign the Agreement without the other's written consent, except that Narcity may assign it to an affiliate or to a successor to its business.
19.3 The parties are independent contractors. Nothing in the Agreement creates a partnership, joint venture or employment relationship.
19.4 No third party may enforce the Agreement, except Narcity's affiliates and Creators under section 14.
19.5 A failure or delay in exercising a right is not a waiver of it.
19.6 If any provision is found invalid, the rest of the Agreement remains in force.
19.7 The Agreement is the entire agreement between the parties for each Campaign and replaces any earlier discussions about it.
19.8 Notices must be in writing and may be sent by email to the addresses in the Order.
A.1 Scope. This Schedule applies to Services delivered on Narcity Channels, including sponsored articles, social posts, display and video advertising, newsletters, cost-per-click campaigns, contests, surveys and lead capture.
A.2 Labelling and tagging. Sponsored articles carry a "Presented by" or "Sponsored" label, the Brand Partner's logo and a sponsorship notice. Social posts tag the Brand Partner using each platform's branded content tools. The Client will authorize this tagging, for example by adding Narcity as a trusted partner or turning off page approval.
A.3 Display and video advertising. The Client will deliver ad creative to Narcity's specifications at least two (2) business days before the Campaign Start Date. If the creative arrives late or doesn't meet the specifications, Narcity may delay the Campaign Start Date. The Client may pause a display campaign, and the Campaign End Date moves accordingly.
A.4 Measurement. Impressions, views, reads and clicks are measured by Narcity's ad server and analytics tools, excluding invalid traffic such as bots and fraudulent activity. Narcity's figures govern billing.
A.5 Under-delivery. If Narcity expects to fall short of the impressions, views, reads or clicks in the Order, it will notify the Client at least twenty-four (24) hours before the Campaign End Date and offer to extend the Campaign. If the Client declines, Narcity will invoice only what was delivered or, if the Client has prepaid, credit the undelivered portion toward a future Campaign.
A.6 Cost-per-click campaigns. A billable click is a click on a Campaign link, measured under section A.4. Narcity stops serving once the click budget in the Order is reached.
A.7 Newsletters. Newsletter placements follow Narcity's editorial standards. Narcity may move a send date by up to two (2) business days.
A.8 Contests. The Client supplies the prize and is responsible for its delivery and value. The parties approve the contest rules together. Unless the Order says otherwise, the Client is responsible for complying with contest laws, including Quebec's rules on publicity contests administered by the Régie des alcools, des courses et des jeux.
A.9 Surveys and lead capture. Personal information is handled under section 11 of the Terms. Narcity owns the survey data and the aggregated results. The Client receives a licence to use the results for its internal purposes and, where the Order allows, to publish them with credit to Narcity.
A.10 Brand Partner pages. Where the Order includes a dedicated page or content hub for the Brand Partner, Narcity is not liable for temporary interruptions or for links to the Client's own sites.
A.11 Reporting. Narcity provides the mid-Campaign and post-Campaign reports described in the Order.
B.1 Scope. This Schedule applies when an Order includes content by Creators, through Rally or Locals.tv, published on Creators' channels or on Narcity Channels.
B.2 Creators. Narcity selects Creators who fit the brief. Where the Order provides, the Client may approve the shortlist. Creators are independent contractors engaged by Narcity.
B.3 Approvals for named-Creator campaigns. The Client approves the brief, one concept and one draft for each deliverable. Each Creator keeps creative control over their voice and style. The Client may require factual corrections and changes needed for legal or platform compliance.
B.4 Approvals for multi-Creator campaigns. For Locals.tv and other campaigns involving many Creators, the Client approves the brief and guardrails once, and individual posts are not pre-approved. The Client may ask Narcity to remove a post that breaches the brief within five (5) business days of its publication.
B.5 Claims and testimonials. The Client substantiates all product claims in the brief. Creators express only their genuine opinions about products they have used, and the Client will not ask a Creator to state otherwise.
B.6 Disclosure. Every post is disclosed as advertising, using #ad (or #pub in French) and the platform's paid-partnership label, in the language of the post and, in videos, within the first thirty (30) seconds. For audiences in the United States, posts also follow the FTC's endorsement rules. The Client will not ask a Creator to remove or reduce a disclosure.
B.7 Live period. Each post stays live for at least the period stated in the Order or, if none is stated, ninety (90) days. A Creator may keep a post up after that period.
B.8 Exclusivity. There is no exclusivity unless the Order states and prices it, including the competing category and its duration.
B.9 Substitution. If a Creator cannot deliver, Narcity may substitute a comparable Creator with the Client's approval, which will not be unreasonably withheld, or refund the undelivered portion. This is the Client's only remedy for a Creator's failure to deliver.
B.10 Conduct. Either party may end a Creator's participation if the Creator or the Brand Partner becomes the subject of public controversy. Narcity will then remove the affected content where possible, and substitute a Creator or refund the undelivered portion.
B.11 Products, travel and expenses. The Client ships products at its own cost. Travel and expenses approved in the Order are billed at cost. Gifted products are disclosed as gifts.
B.12 Music. Creator Content uses only commercially licensed audio.
B.13 Non-circumvention. For twelve (12) months after a Campaign ends, the Client will not engage a Creator introduced by Narcity for paid content, directly or through another agency, except through Narcity.
B.14 Endorsements. For Locals.tv campaigns, an "Endorsement" is a post by a Creator that follows the brief, carries the disclosure in section B.6 and stays live for the period in section B.7. Narcity commits to the number of Endorsements in the Order; reach and view figures are estimates. If Narcity delivers fewer Endorsements, it provides additional ones or, if it cannot, refunds the undelivered portion.
B.15 Verification. Narcity verifies delivery with screenshots of Creator insights or platform data, and reports within fourteen (14) days of the last post.
B.16 Republishing. Narcity may republish Creator Content on Locals.tv and other Narcity Channels.
B.17 Client use of Creator Content. Any use of Creator Content by the Client beyond sharing the original post is governed by Schedule C. Locals.tv Creator Content can be licensed only where the Creator has opted in to licensing, which Narcity confirms in the Order.
C.1 Scope. This Schedule applies to any licence Narcity grants the Client to use Narcity Content, including Creator Content and content produced by Narcity, beyond sharing a link or the original post.
C.2 Licence. Narcity grants the Client a non-exclusive, non-transferable licence to use the licensed content for the term, channels, territory and purposes stated in the Order. If the Order does not state them, the licence covers organic use on the Client's own digital and social channels, worldwide, for thirty (30) days from first use.
C.3 Licence types. The Order states which of the following the licence includes:
(a) Organic use: posting on the Client's own channels, without paid promotion.
(b) Paid use: paid advertising through the Client's own advertising accounts.
(c) Boosting: paid advertising run through the Creator's or Narcity's account, using the platform's partnership ad tools.
(d) Full rights: organic use, paid use and boosting in all media for the term in the Order. Full rights are never perpetual and never transfer ownership.
C.4 Edits. The Client may make cutdowns, resizes, captions and translations that don't change the content's meaning. The Client will not make edits that change the message, put words in a Creator's mouth, or suggest that a Creator endorses any other product.
C.5 Disclosure. Paid use and boosting keep the advertising disclosure and paidpartnership label required by section B.6.
C.6 Likeness. The licence includes the Creator's name, image, voice and handle as they appear in the licensed content, for the licence term only. Section 12.4 of the Terms applies.
C.7 Boosting access. For boosting, Narcity arranges partnership ad codes or permissions for the licence term. The Client is responsible for its targeting, its spend and its compliance with each platform's advertising policies.
C.8 Fees. Licence fees are set in the Order, are earned when the content is delivered under section 7.6 of the Terms, and are not refundable. A licence cannot be cancelled once the content has been delivered. Extending a licence requires a new fee.
C.9 Ownership. Narcity keeps all Intellectual Property Rights in the licensed content. Nothing in the Client's or an Agency's own documents transfers ownership to the Client unless Narcity signs an express written assignment.
C.10 End of licence. Within five (5) business days after the licence ends, the Client will stop all paid use and boosting and take down its ads. Organic posts already published on the Client's channels may remain, but may not be promoted, pinned or reposted.