NMG and Wildin Announce Strategic Partnership to Expand Reach in Western Canada

Toronto, Canada — Narcity Media Group announces (NMG) a strategic partnership through it’s creator marketing division Rally™ with Wildin Media Group, a prominent media network in Western Canada. This collaboration aims to leverage Wildin Media’s extensive social channels and properties to significantly expand Narcity Media Group’s audience reach in local markets throughout Western Canada.

Tristan Rahman, Head of Creator Partnerships at Rally™ said “ This partnership is yet another step forward in how Narcity Media Group is demonstrating it’s embrace for local media and doubling down on solving fragmentation of relevant content across key local Canadian markets and accommodating the channels in which younger audiences prefer to be engaged today”.  

Through this partnership, Narcity Media Group will utilize Wildin Media’s presence, which includes an audience of over 1.2 million Canadian followers across its Instagram properties focused on content centered around lifestyle, food and drink, memes, and local events. This initiative will not only enhance Narcity’s content distribution but also provide advertisers and agencies with opportunities to engage with highly targeted Canadian audiences.

Wildin Media Group’s CEO, Bryn Oberlin, commented on the partnership, stating, "Wildin Media Group is thrilled to announce our recent partnership with Narcity Media Group / RALLY, who will be serving as our esteemed high-level ad sales representative. This collaboration marks an exciting milestone for both organizations as we join forces to enhance our advertising capabilities and reach new heights in the ever-evolving media landscape. With Narcity's expertise and extensive network, we are confident in our collective ability to deliver unparalleled value to our clients and audiences alike. We look forward to a fruitful partnership built on mutual respect, innovation, and shared success."

The partnership is set to expand on Narcity Media Group’s strategic capabilities in the way brands can connect with audiences in Western Canada, offering innovative advertising solutions that are tailored to the needs of today's advertisers. By combining Narcity Media Group’s rich editorial content centered around local news and advertising expertise with Wildin Media’s robust audience engagement, the partnership is poised to set new capabilities for how Canadian advertisers can engage audiences through the most relevant channels for local media across the nation.

For further information, please contact:
[Tristan Rahman <tristan@narcitymedia.com for Narcity Media Group]
[Bryn Oberlin < info@wildin.ca> for Wildin Media Group]
About Narcity Media Group
Narcity Media Group is a digital-first media company that owns and operates Narcity and MTL Blog, which are read by millions of readers across Canada every month. The company focuses on creating content that engages people who live in or care about their city.
About Wildin Media Group
Wildin Media Group is a dynamic media network in Western Canada, renowned for its extensive reach across various social media platforms, particularly Instagram, where it serves engaging content related to lifestyle, food and drink, memes, and local events to over 1.2 million followers.