Narcity Ranks In Top 5 Highest Converting, According to Pressboard's Branded Content 2023 Report

MONTREAL – Narcity Media Group is thrilled to announce a notable achievement in the Pressboard Branded Content Benchmarks Report 2023. The article from the recent campaign for Campo Viejo Wines, entitled "You Can Win A Trip To Montreal To Dine With Star Chef Laurent Dagenais & Campo Viejo," has secured a top 5 ranking in the "Highest Converting Articles" category, making Narcity Media Group the only Canadian publisher to land in this prestigious spot.


Conversion 3 - Pressboard Benchmarks - 2023 (full year)*Screen capture of the "Highest Converting Articles" category in the Pressboard Branded Content Benchmarks Report 2023

Designed to captivate Canadian Millennials "Taste Explorers", the campaign blended engaging narratives, immersive videos, and social media amplification strategies. At the heart of the campaign was a contest, offering an exclusive culinary experience with a renowned local chef and content creator. This approach effectively aligned Campo Viejo Wines with themes of exceptional cuisine and memorable experiences, resonating with the audience's passion for gastronomy and adventure.

This recognition from Pressboard not only spotlights NMG's creative and strategic capabilities but also underscores its dedication to delivering high-quality, effective content that resonates with clients and audiences alike.

"The impact of content and the power of storytelling is not only about building top-of-mind awareness with an audience but also about driving a meaningful connection and genuine rapport with actual consumers," said Stef Mallaci, Head of Brand Partnerships for Narcity Media Group. "By cutting through to the core of what your target genuinely cares about in a way that resonates, content is proven to move the needle. Our campaign with Campo Viejo demonstrates this, and speaks to NMG's track record of connecting brands to our audience in a way that drives impact throughout the full sales funnel."

This achievement highlights the effectiveness of combining dynamic media strategies with the influence of content creators, thereby setting new standards in audience engagement and campaign effectiveness. As Narcity Media Group continues to lead in the Canadian media space, it remains committed to creating and amplifying content that profoundly engages its audiences and drives significant results for its brand partners at a local and national level.

To learn more about Narcity Media Group's campaigns and how they can elevate a brand's story, take a look at the case studies or connect directly to explore partnership opportunities.


About Narcity Media Group

Narcity Media Group is one of the leading digital media publishers for millennials in North America. The organization owns and operates and Covering everything from up-to-the-minute breaking news stories to original travel bucket lists, its extensive network of content creators spans from coast to coast, dedicated to creating content that engages local audiences and creates memorable experiences. Founded in 2013, Narcity Media Group has offices in Montreal and Toronto and operates remotely across North America in more than 24 local markets.