Narcity Media Group Joins The Local News Collective In An Effort To Raise Ad Revenues for Local Canadian Publishers
The digital advertising landscape is more fragmented than ever and it has become increasingly challenging for local Canadian publishers to command more digital advertising dollars from large brands.
In an effort to raise ad revenue and to facilitate how ad buyers purchase display advertising, Narcity Media Group has joined forces with 45 local news publishers across Canada through the Local News Collective, in an attempt to build a one-stop shop for display ad buyers that are looking for quality & brand safe ad inventory at scale.
The Local News Collective is one of the largest local news networks in the country, covering over 370 sites from coast to coast. Its main goal is to facilitate the purchase of ad space for advertisers, giving them access to numerous news outlets simultaneously.
“We’re thrilled to be one of the first members of the Local News Collective,” said Chuck Lapointe, CEO and Co-Founder of Narcity Media Group. “We’ve seen first-hand how the digital landscape has changed over the last few years, and how it has become increasingly difficult for local media publishers to compete against monopolistic legacy media who still command a large portion of display revenue. We’re excited to see how this collective will bring in additional display revenue and raise the tide for all players” he added.
According to the Canadian Media Directors’ Council, almost 450 news operations have shut down in 323 communities around the country between 2008 and 2021.
To learn more about this initiative, reach out to our Client Partners here.