Insauga and NMG announce strategic sales partnership
Starting May 13th, 2024, Insauga Inc. (insauga.com) has entered into a strategic sales partnership with Narcity Media Group (NMG). This collaboration will bring Insauga's iconic local brands to major agency partners and national brands across Canada and the US.
The partnership enhances Narcity Media Group's presence in the GTA, adding an additional 1.2 million unique monthly users (ComScore March 2024), with a specific focus on the rapidly growing suburbs of Mississauga, Brampton, Halton, and Durham.
"We are thrilled to represent Insauga.com and their other GTA properties. This sales partnership strengthens our ability to engage hard-to-reach millennials and Gen Z in these markets with compelling local brand content. Khaled and his team have shown remarkable traction in the last few years and we're excited to help them keep that momentum up." - Chuck Lapointe, CEO of Narcity Media Group.
The collaboration also includes Insauga's highly engaging social channels on TikTok, YouTube, Instagram, and Facebook, expanding our distribution capabilities.
"We are very excited to move forward with our strategic sales partnership with Narcity. This collaboration with Narcity, an established leader in the Canadian market, will further enhance our reach into the often underserved Millennial and Gen Z demographics within the Greater Toronto Area (GTA)", says Khaled Iwamura, CEO & Founder of Insauga.
Narcity Media Group can now offer products across our owned and operated media brands to Insauga and their local properties under a unified rate card. Brands working with us will benefit from streamlined communications and reporting through a single point of contact, maximizing efficiency.
"Insauga is an incredibly trusted voice for the communities it serves within the GTA and beyond. The synergies between Narcity Media Group and Insauga offer a natural distribution extension for our clients," said Stef Mallaci, Head of Brand Partnerships for NMG. "As the NMG family continues to grow, so does our ability to provide wider reach, and extended impact across our digital and social ecosystem. The partnership seamlessly ties into our offering for brands that want to tap into the benefit of local media at scale."
Book a call with us today to learn more about Insauga and how we can help achieve your GTA marketing objectives.
About Insauga
Insauga is one of the largest, most influential media companies in the GTA offering measurable digital and social media exposure to an engaged audience in most of Central Ontario’s major markets – Mississauga, Brampton, Oakville, Milton, Burlington, Toronto, Hamilton and Halton region.
About Narcity Media Group
Narcity Media Group is one of the leading digital media publishers for millennials in North America. We own and operate Narcity.com and MTLBlog.com. Covering everything from up-to-the-minute breaking news stories to original travel bucket lists, our extensive network of content creators spans from coast to coast with the sole purpose of creating content that engages our local audience and creates memorable experiences. Founded in 2013, Narcity Media has offices in Montreal and Toronto and operates remotely across North America in more than 24 local markets.