Creatives that are categorized as immediately rejected:
Weapons (including firearms, ammunition or explosives)
Adult content (including adult sexual products)
Tobacco or illegal drugs and/or illegal substances
Campaigns promoting religion and politics
"Bait and switch" tactics where suspects sales tactics are being used to lure potential customers into clicking on the ad and then not offering the promoted products/services in order to fraud and upsell the client.
Creatives that promote unrealistic physical and mental health claims such as curing cancer and other severe illnesses.
Promotion of violence, crime, sex, obscenity, military conflict, terrorism, hate speech, or unlawful activity
Services with fraud risk, such as payday loans or money wiring services
Services that may be illegitimate or illegal
Websites primarily focused on collecting personal data for remarketing or other purposes
Promotions that breach any applicable laws and regulations
Creatives that are categorized as special approval/escalation