Background
In an ever-evolving media landscape, Unis TV aimed to capture the attention of young Quebec adults with the launch of their new original series, FEM. This series delves into themes of gender identity across 10 episodes, available for free online. Our goal was to create a campaign that not only increased visibility for FEM but also promoted online viewership on the TV5Unis platform by engaging the audience with compelling content distributed across Narcity Québec’s channels.
Results
The impact of the campaign was felt through spectacular results across our platforms. The article generated 605% of average page views. Clicks within the article and on the brand snippet reached 202% and 150% of our average, respectively, reflecting the generated interest in the TV series. The scroll rate, exceeding the industry average by 20%, confirmed that the content captivated readers to the end. On social media, the campaign's echo was also powerful with organic impressions on Instagram reaching 119% of our average and an impressive 276% for paid impressions. These results not only demonstrate Narcity Media Group's ability to effectively engage its audience but also to maintain their attention, as well as achieving the campaign's goal, which was to promote the online viewership of this new Unis TV original series.
Key Results
6x
Average page views for the article
2x
Average clicks in the article
2.8x
Targeted paid impressions (META)
119%
Average organic impressions (Instagram)
Deliverables
- 1 Mini Article on Narcity Québec
- Amplification (Meta & Google) & organic sharing (FB & IG)
- CTA + placement logo “Présented by”
- Brand Snippet
