As Canada navigated an uncertain economic climate with rising inflation, Canadians needed more than just financial services—they sought genuine guidance. Tangerine Bank, in collaboration with Narcity Media Group, set out with a clear objective: to position the bank as an empowering ally in these challenging times.
Through city guides and a video series, we sought to empower Canadians to enjoy life's experiences while being financially savvy. The content showcased Tangerine Bank as a trusted companion in these times, offering practical advice on smart spending, traveling wisely, and relishing local cuisines without breaking the bank.
Industry benchmark in Engaged Read Rate
- 4 custom articles (FR & EN)
- 3 custom video (FR & EN)
- Content Drivers
- Incremental Social Amplification for Videos
- Video Native Ad
- Brand Media
- Co branded & Standard Banner
- Rich Media Click to expand