A Creator Campaign That Delivered the Vacation Vibes

Sunwing Vacations wanted to spark travel inspiration among Canadian vacationers by showing just how good their next getaway could be. The goal? Build brand awareness and drive clicks using content that felt authentic, engaging, and easy to connect with. 

To bring the Sunwing Vacation Van on Tour campaign to life, we partnered with Creator Frankie Cena to produce a series of five short-form videos that highlighted how a Sunwing vacation lets you not only Save More—but also Do More. Each video was shared across social media and amplified through Narcity’s paid media strategy to reach key markets in Ontario, Quebec, BC, and Alberta. The content rolled out over two months — with each new video building momentum and deepening audience connection.

The campaign consistently exceeded expectations. Every video outperformed its guaranteed benchmarks, with engagement and reach steadily growing as the series progressed. The final video stood out as a clear favorite — delivering the strongest reach, highest interaction, and closing the campaign on a high note.