Colour Spark pairs creator content, an article and brand media on Narcity for successful campaign results

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← Case Study


In the colourful world of home decor, it's more than just spotlighting a great product. It’s about telling a story that truly resonates. Recognizing this, Rust-Oleum teamed up with Narcity Media Group. Our mission? To support the launch and amplify the reach and appeal of Colour Spark wall paint. With a Canada-wide campaign in our sights and tapping into our audience's keen eye for aesthetics and homeowners' aspirations, we set the wheels in motion for a campaign that genuinely hit the mark.

Teaming up with lifestyle content creators, we produced a video series and an article, spotlighting the products in creative and engaging ways. Each video takes you on a journey, from picking the perfect shade with the Colour Finder to the awe-inspiring final reveal, capturing the magic a new colour adds to a space.


With each hue, views grew! The synergy of the video series and article was standout. Each video release amplified the campaign's momentum, with all content exceeding targets. And even with curveballs like Bill C-18 and META's restriction of news content, the article did well organically. Rust-Oleum’s Colour Spark resonated clearly with Narcity’s home décor enthusiasts. 

*Industry benchmark source: Pressboard

Key Results

Total Impressions
*Industry benchmark for avg. reads / article
Videos & articles exceeded expected performance


  • Content:
    • 3 videos with Video Native Ads
    • 1 article
  • Brand Media:
    • Mini Brand Snippets
    • Click-to-expand
    • BONUS Standard Banners
We knew that working with Narcity was a key component of our media strategy for the Colour Spark Launch because of their audience and reach. But what really stood out for us was the exceptional quality of the content they developed and the outstanding execution of the entire campaign.
Rhoda Williams, Senior Brand Manager - Wall Paint, Primers & Cleaners, Rust-Oleum Canada

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