In the colourful world of home decor, it's more than just spotlighting a great product. It’s about telling a story that truly resonates. Recognizing this, Rust-Oleum teamed up with Narcity Media Group. Our mission? To support the launch and amplify the reach and appeal of Colour Spark wall paint. With a Canada-wide campaign in our sights and tapping into our audience's keen eye for aesthetics and homeowners' aspirations, we set the wheels in motion for a campaign that genuinely hit the mark.
Teaming up with lifestyle content creators, we produced a video series and an article, spotlighting the products in creative and engaging ways. Each video takes you on a journey, from picking the perfect shade with the Colour Finder to the awe-inspiring final reveal, capturing the magic a new colour adds to a space.
Industry benchmark for Avg Reads / Article
Videos & articles exceeded expected performance
- 3 videos with Video Native Ads
- 1 article
- Brand Media:
- Mini Brand Snippets
- BONUS Standard Banners