Background
In the colourful world of home decor, it's more than just spotlighting a great product. It’s about telling a story that truly resonates. Recognizing this, Rust-Oleum teamed up with Narcity Media Group. Our mission? To support the launch and amplify the reach and appeal of Colour Spark wall paint. With a Canada-wide campaign in our sights and tapping into our audience's keen eye for aesthetics and homeowners' aspirations, we set the wheels in motion for a campaign that genuinely hit the mark.
Teaming up with lifestyle content creators, we produced a video series and an article, spotlighting the products in creative and engaging ways. Each video takes you on a journey, from picking the perfect shade with the Colour Finder to the awe-inspiring final reveal, capturing the magic a new colour adds to a space.
Results
With each hue, views grew! The synergy of the video series and article was standout. Each video release amplified the campaign's momentum, with all content exceeding targets. And even with curveballs like Bill C-18 and META's restriction of news content, the article did well organically. Rust-Oleum’s Colour Spark resonated clearly with Narcity’s home décor enthusiasts.
Key Results
2.7M
Total Impressions
1.8x
Industry benchmark for Avg Reads / Article
100%
Videos & articles exceeded expected performance
Deliverables
- Content:
- 3 videos with Video Native Ads
- 1 article
- Brand Media:
- Mini Brand Snippets
- Click-to-expand
- BONUS Standard Banners
