Background
Museum of Illusions Montreal (MOI) offers an interactive and mind-bending experience that challenges perception and provides the perfect backdrop for social media content. To drive awareness and ticket sales for their special "Spring Break" promotion ("semaine de relâche"), MOI partnered with Narcity Media Group. The goal was to position the museum as the must-visit destination for families and young adults looking for a unique, "out of the ordinary" activity in Montreal.
NMG produced a custom sponsored article on Narcity Québec titled "Les Soldes de la semaine de relâche débarquent au Musée de l'illusion Montréal," highlighting the limited-time offers and the immersive nature of the museum. The campaign was supported by a robust distribution strategy, including social media amplification on Facebook and Instagram, and targeted Google Ads to reach a high-intent audience.
Results
The campaign was a massive success, significantly outperforming all primary benchmarks and driving high-quality traffic to the Museum of Illusions booking site.
- 433K+ total impressions across social and search platforms
- 2,203 Total Pageviews, achieving 147% of the campaign goal
- 223 Article Clicks, representing a 413% over-delivery on engagement
- 1.12% Google Ads Click-Through Rate (CTR), demonstrating high interest
Key Results
647%
Social Impressions Over-delivery
413%
of Article Click Goal
Deliverables
