Case Study

Le Richmond Winter '23

richmond cover image

Objective

Le Richmond wanted to promote their restaurant and their winter terrace. In addition, it aimed at positioning itself as the ideal restaurant to celebrate with friends and family or for memorable evening.

Solution

Building on our audience's affinity for foodie content and their desire to discover new restaurants in their city, Drive-Thru team and Le Richmond have partnered to create a campaign to engage our audience. The mini article on MTL Blog drives traffic to Le Richmond website, with an organic approach. The mini article format captured our reader's attention, and provided them with all the information they needed.

“Nous sommes ravis des résultats de cette campagne. Au top, belle réactivité de l'équipe, merci pour les éclaircissements et le temps consacré au suivi de cette action!”

- Émilie P., Le Richmond

Products

  • Mini article on MTL Blog

Key Results

6,539
Total page views
3:00
Average time spent on article
12%
Average CTR
200,629
Total impressions

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