Background
Clear Media Group is a media services agency supporting brands looking to reach engaged Canadian audiences. Their client, 888, set out to build strong awareness in Ontario using high-impact formats, and later expanded into Quebec after seeing Narcity’s strong foothold in both regions.
We partnered with Clear Media Group to activate high-impact page takeovers in environments Canadians were already engaging with on our sites. By aligning the campaign with natural traffic spikes and contextually relevant content categories, the brand showed up exactly where attention was already flowing.
This approach allowed the campaign to build steady momentum in October and deliver a standout hero takeover in November, capitalizing on seasonal behaviour without relying on authored content. The December takeovers leveraged the holiday season to close out our Q4 partnership. Smart timing, strong placement and the right environment made all the difference.
Results
By owning premium inventory during high-traffic windows, the campaign successfully maximized reach and visibility across key markets.
- Total Impressions: 2.5M+
- Over-delivery: 175%
- 90% mobile delivery across both months
- Consistent CTR (0.11–0.12%) aligned with high-impact display benchmarks
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