Background
Cavendish Farms, a proud family-owned company rooted in Atlantic Canada, is known worldwide for its premium frozen potato products. To disrupt the crowded fries and chips market, they launched a first-of-its-kind "warm chip" as part of their Quick Crisp lineup. Specifically designed for air fryers, the new Quick Crisp Crinkle Chips promise a hassle-free mealtime solution that is "Hot, crispy, and ready in 5 minutes."
To introduce this innovation to mass audiences, Cavendish Farms partnered with NMG x Rally Creators. The goal was to prove the convenience and quality of the product through authentic, "taste-test" style content. We engaged a diverse group of creators to produce 30-second vertical videos that highlighted how easy it is to cook the chips in just five minutes without compromising the crunch.
The campaign leveraged 9 unique videos (6 English, 3 French) distributed across the Creators' social platforms and amplified via Narcity Instagram. By using a mix of organic reach and strategic paid amplification, the campaign aimed to drive massive awareness among household decision-makers.
Results
The campaign successfully positioned Quick Crisp Crinkle Chips as the ultimate air-fryer snack, significantly outperforming initial benchmarks.
- 5M+ total impressions across October-November
- 33% Total Campaign Overdelivery
- 7–15% 6-second view rates and consistent double-digit early retention were achieved on TikTok paid assets
- Quebec drove the most impressions, and the campaign skewed female, strongest in ages 35–54
Key Results
5M+
Total Impressions
4M+
Total Paid impressions
5K+
Clicks
Deliverables
- 9 Rally collab videos (6 in French and 3 in English)
- Creators’ social platforms and Narcity IG distribution
