Background
Hellmann’s Canada wanted to launch their new Chicken Wing Mayonnaise Style Dips—Buttermilk Ranch and Garlic Parmesan—just in time for playoff season.
The goal? Show that these dips weren’t just for wings, but could elevate a wide range of dishes and snacks. To cut through the crowded food content space, Hellmann’s needed creator content that felt authentic and demonstrated versatility in a relatable, engaging way.
We partnered with creator @geer.than, whose down-to-earth, food-focused style aligned perfectly with Hellmann’s vision. His laid-back taste test with friends showcased the dips in versatile ways—beyond just wings—with fries, sandwiches, and veggie snacks, positioning them as a must-have for all kinds of gatherings. The content felt genuine and relatable thanks to creator-first storytelling, while paid amplification across TikTok and Meta ensured it reached the right audience at scale. Despite tight timelines, the team delivered the video on schedule for the April 23 launch.
Results
The campaign not only met but far exceeded our averages:
- Video Views: 442K views
- Video Engagements: 1.3K
- Total Impressions: 867K impressions
Hellmann’s successfully positioned their new dips as a game day—and everyday—essential by combining creator-led storytelling with smart amplification. The Creator content struck the right balance between entertaining and informative, resonating with viewers and showcasing the dips in real-world scenarios. The video clearly demonstrated the dips’ versatility, reinforcing Hellmann’s core message while keeping the tone friendly and relatable. Paid TikTok and Meta amplification exceeded impression goals by 8% and 44% respectively, driving strong reach and engagement across both platforms.
