Objective
Encourage Canadians within Destination Toronto driving and hyper local markets to visit and explore Toronto by showcasing unique experiences only found within the city.
Solution
Tapping into Narcity’s travel/things-to-do expertise to foster a deeper desire amongst our wanderlust audience.
We created a custom content through multiple mediums that will set out to spot the endless reasons why Canadians need to visit Toronto this summer. Positioning Toronto as the destination for once in a lifetime experiences the city has to offer.
We then partnered with a strategic social and media plan to reach and connect with users within the client’s target driving and hyper local markets at scale.
