Case Study

Destination Toronto's Toronto Uncovered Summer '22

T.O Uncovered cover image


Encourage Canadians within Destination Toronto driving and hyper local markets to visit and explore Toronto by showcasing unique experiences only found within the city.


Tapping into Narcity’s travel/things-to-do expertise to foster a deeper desire amongst our wanderlust audience. 

We created a custom content through multiple mediums that will set out to spot the endless reasons why Canadians need to visit Toronto this summer. Positioning Toronto as the destination for once in a lifetime experiences the city has to offer. 

We then partnered with a strategic social and media plan to reach and connect with users within the client’s target driving and hyper local markets at scale.


  • Toronto Uncovered content hub
  • 7 custom articles

Key Results

Total article reads
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