Decathlon: A Local Campaign Surpassing Industry CTR by 2.25x

Spring '24

← Case Study


Decathlon partnered with Narcity Media Group (NMG) to ignite excitement and raise awareness for the grand opening of their first British Columbia store in Vancouver. Aiming to highlight their unique in-store experience and the exceptional quality of their products at fair prices, Decathlon sought out NMG for our ability to reach an engaged, enthusiastic audience eager to explore new brands and recommendations. The focus was on capturing the attention of Vancouver and its surrounding areas.

We crafted a captivating article titled "9 Top-Rated Decathlon Products You Can Get at the New Vancouver Location" to showcase Decathlon's top-rated items. This piece was designed to inform and inspire readers, motivating them to visit the new store. The listicle highlighted nine standout products and shared essential insights into Decathlon's rich legacy and the unique shopping experience they offer.


The campaign's success was evident, as we surpassed our article view target, reaching 108%. The average time spent on the article, number of reads, and the click-through rate (CTR) all exceeded industry benchmarks (Pressboard), with the CTR achieving an impressive 2.25x the benchmark. These results underscore the power of local media in activating and engaging a targeted audience. Our content strategy resonated deeply with Vancouverites, fulfilling the campaign's objective of driving awareness and enthusiasm for the new store. This engagement ultimately made a positive impact on Decathlon's successful launch in Vancouver.

Key Results

2.25 x
Industry benchmark for the article CTR
1.2 x
Industry benchmark for
Avg time/Story
Page View Targets


  • Performance Article
    • 1 x Article with article production
    • Organic distribution and amplification
    • Companion banners

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