Background
When the cult-favourite Koyo Berry decided to land in the GTA, Oishii partnered with Narcity Media Group to ensure their first Canadian footprint was impossible to miss. The goal was clear: drive high-intent awareness for the Toronto launch, educate local foodies on the product's premium vertical-farming origins, and guide them directly to retail partners like Fortinos and local eateries.
Narcity Media Group executed a high-impact strategy by pairing a Premium Article with a Host-Led Social Video, creating a dual-threat campaign that captured attention on social feeds and converted it into deep editorial engagement.
Results
This launch yielded the sweetest results across every platform, proving that NMG’s audience was the cream of the crop for Oishii’s premium Toronto debut.
- Massive Over-Delivery: The article generated 7,620 pageviews, representing 152% of the original guarantee
- Record-Breaking Engagement: We achieved a staggering 6.91% Click-Through Rate on the article, nearly triple the upper end of our standard 2–4% benchmark
- Social Dominance: The Host-Led video reached 588,264 total impressions, over-delivering by 57%
- Platform Efficiency: TikTok performance was particularly explosive, with a 22.44% 6s view rate (nearly 4x the benchmark)
Key Results
588K+
Total Campaign Impressions
6.91%
Article CTR
152%
Delivery on Pageview Guarantees
Deliverables
- 1 Premium Article
- 1 Article Display Takeover
- 1 Host-Led Social Video
- Social Amplification across Narcity’s social ecosystem and Apple News
