5 Simple Ways To Make Your Ads More Engaging

Jennifer Browne
Aug 12, 2021 - 6:00 AM

Think of the last ad that caught your attention. What made you stop scrolling and look? Was it the messaging? The product? The brand?

While it certainly could have been all of the above, digital display ads that receive the most clicks typically all have one thing in common: they provide readers with the information they need in a clever way.

But what happens when you don’t have a team of superstar copywriting experts to help you craft creative messaging that rivals the likes of Coca-Cola, Airbnb and Nike? As it turns out, you don’t need one. To create engaging display ads and compel readers to click, you only need to follow a few simple best practices.

By implementing these key elements into your display ads (as well as a few other helpful tips and tricks), you can help improve user engagement and experience, and ultimately, provide your brand with more business.

Don't underestimate the power of FOMO

Are you having a sale? Do you have a limited-edition product? Say so! No one likes to feel like they’ve missed out, so anyone interested in what you’re offering may just feel the need to click before it’s too late. Creating this sense of urgency in your ads can help with your overall click-through rate (CTR). 

Incorporating a countdown clock on your ad is a great way to quickly tell readers your offer is only valid for a limited time.

Localize your ads

Display advertisements on third-party websites like Narcity Media can target your audience based on where they are. To localize your ad’s messaging, adapt the copy to every location rather than having generic messaging for all of your display ads.

For example, if you’re a restaurant chain owner, consider promoting specific menu items to the city you’re targeting at the time of day you’re targeting them. You can advertise lunchtime menu items to your audience in Toronto while simultaneously showing breakfast menu items to users a few hours behind in Vancouver.

Get emotional 

Emotions are powerful, and conveying a certain one in your display ad may just help it perform better. According to studies, campaigns with emotional content can perform nearly twice as well as fact-based content. 

To tap into emotion, try advertising an experience rather than a product itself. For example, if you’re promoting bicycles, don’t just plaster a picture of the bike with the price and call it a day. An ad of a smiling person riding a bicycle through muddy terrain with a slogan like “Adventure is calling” is bound to create more emotion, and therefore, more clicks. Hopefully, readers will make the connection between your product and the positive experience you’re selling.

Follow the KISS method

The Keep It Simple, Stupid method works for a bunch of different things in life, and that’s also the case for ads. By keeping the elements on your display ads simple — like your logo, brand name, product image, one or two product benefits and a CTA — readers can get all of your key info in a straightforward way.

The same is to be said for your value proposition. Value props (“free shipping,” “50% off!”) showcase a brand’s best product or asset, so keep it clear and easy to understand.

Whatever you want to promote in your next ad campaign, Narcity Media can help you reach the right audience at the right time. As experts in display advertising, we help businesses like yours amplify their brand and advertise with confidence through our easy-to-use self-serve ad manager, Narcity campaign manager (NCM).

Reach out to us if you have any questions.