Clarins x Multi-Active


The Campaign

As an expert blend of pure plant extracts, advanced technology, and flawless innovation — all of these have put Clarins on the beauty map as the European leader in luxury skin care for more than 60 years.

To introduce the new Multi-Active Day & Night Duo, Clarins Canada partnered with Narcity Media to create a custom sponsored campaign targeted to the Millennial demographic.

Our job was to build brand awareness amongst young women between 25-35.


Our strategy

To increase brand awareness, excitement and purchase consideration with millennials, Narcity Media and Clarins partnered to create a custom editorial piece, written like a love letter to all Montreal women.

The editorial “Montreal Ranked #1 For Most Beautiful Women In The World centered around the celebration of womanhood and what makes women beautiful. The post did not only provide relatable content but reminded our readers that beauty goes beyond just looks.

The campaign was further amplified with an Instagram post on MTL Blog’s account that drove high social engagement and conversation.


Our results


Visuals


Key take-aways

Through organic social storytelling with MTL Blog, Clarins successfully created buzz, awareness and social conversation around its new skincare duo connecting not only women but Montrealers alike.

With over 50K total views and over 20K editorial shares, the overall campaign completely exploded and resulted as one of our top performing campaigns to date, proving to have resonated with our readers – exceeding all campaign expectations!