MR. ROBOT’s fictional hacker group fsociety is all about redistributing wealth. So to build intrigue and excitement about the show, MR. ROBOT superfans were recruited to help kick off a real-time scavenger hunt for real cash money hidden around Vancouver & Toronto. Daily clues were given via Instagram on where to find the hidden cash.
Our job was to further amplify the Instagram scavenger hunt through a series of sponsored editorials and Instagram posts.