As the #1 chocolate brand in Canada, REESE® is always at the cutting-edge of product innovation. Since its arrival to Canada in 1964, REESE® has consistently delighted consumers by delivering inspiring new snacks.
In 2016, Hershey Canada stunned us by taking the classic Peanut Butter Cup to the next level and launched the REESE® Big Cup stuffed with REESE’S PIECES Candy.
This new innovation is the ultimate mashup and they’ve partnered with Narcity Media to spread the exciting news and drive massive product awareness.