MAC x New Store Opening

The Campaign

In celebration of opening their 100th Canadian store, M·A·C Cosmetics was hosting a grand launch event bringing together makeup lovers from all around Montreal.

Our job was to announce the launch of the new opening and encourage our audience to visit the new store and event, discovering the world of M·A·C.

Our strategy

Narcity Media partnered with MAC Cosmetics to create 2 informative pieces of content aimed at our core demographic, 18-34 Millennials.

Both editorials “Montreal Opens All-New M·A·C Flagship Store On Sainte-Catherine Street” and “Un nouveau magasin MAC cosmétiques vient tout juste d’ouvrir ses portes à Montréal!” were kept short and simple leaving the focus on building organic excitement and conversations around the new opening.

Both posts were targeted to the Greater Montreal Area.

Our results


Key take-aways

By partnering up with Narcity Media for their new store opening, MAC successfully spread the awareness on the launch while creating big buzz amongst our female audience, making up 90% of total reach on both MTL Blog and Narcity Montreal’s network.

With 7K total views and over 198K people reached on Facebook, the sponsored content proved to have resonated with our readers – exceeding all campaign expectations!