La Ronde x Season Passes


The Campaign

As part of the Six Flags family, La Ronde is the largest amusement park in Quebec, and second largest in Canada. With over 40 unique rides and attractions and host to many amazing events and theme nights, including the stunning “L’International des Feux Loto-Québec”, La Ronde provides endless hours of fun and thrills to suit all ages in Montreal.

Our job was to promote the 2016 Season Pass, drive visitation, and overall excitement to La Ronde.


Our strategy

Narcity Media partnered with La Ronde to create multiple pieces of content for different social platforms. Each of those posts were amplified to reach the right audience.

The “4 All-New Rides You Need To Try At La Ronde This Summerand “11 raisons pour lesquelles tu devrais aller à La Ronde avec ta meilleure amie cet été” sponsored editorials were focused around the park’s new rides and making the best of Summer 2016.

The stories were complemented by Instagram posts on MTL Blog and Narcity Montreal’s account that drove high social engagement and amplified content reach even further!

The Narcity Media team was invited to preview the highly anticipated new Virtual Reality ride during a Red Carpet event, documenting everything on Snapchat which created much excitement amongst followers.


Our results


Visuals


Key take-aways

La Ronde and Narcity Media delivered fun and exciting content that created excitement among our followers. Not only did we produce unique content to the brand, but we also made emotional connections with users and drove organic conversations around this year’s new rides and features of the park.

With 15K total editorial views and over 200K people reached on Facebook, the campaign proved to have resonated with our readers – exceeding all campaign expectations!