Desjardins x Tenant Insurance

The Campaign

Desjardins Insurance is a Canadian leader in property and casualty (P&C) insurance. The brand aimed to boost awareness and educate Millennials on tenant insurance and why it’s important to have it.

Our job was to generate awareness and educate people on tenant insurance as well position Desjardins as the go-to brand for anyone looking to get it.

Our strategy

Tenant insurance is not always the first thing that comes to mind for new young home owners. Keeping this in mind, Narcity Media partnered with Desjardins to create an engaging editorial campaign aimed to help readers prepare for their new home.

The editorial “9 Essential Things You Never Knew You Needed When Getting An Apartmentguides readers through a list of easily overlooked items when moving into a new place. The post was targeted to the local Montreal audience and offered some excellent insight for the readers.

Our results


Key take-aways

By partnering up with Narcity Media for the tenant insurance campaign, Desjardins exceeded all campaign goals and sparked conversations among readers about overlooked items in one’s home.

With over 20K total views and 95% of social traffic coming from users 18-34, the campaign helped position Desjardins as the go-to brand for tenant insurance and generated awareness among its targeted audience.