Budweiser x Bud & Burger

The Campaign

May 28th is National Burger Day and to it kick off with a bang, Budweiser geared up to celebrate with the summer’s power couple #Bud&Burger. Burgers in select Montreal restaurant were free at the purchase of an ice-cold Budweiser.

Our job was to share the news about the #Bud&Burger combos available and to drive traffic to participating Montreal restaurants.

Our strategy

Budweiser looked to Narcity Montreal as a key influencer to create engaging content to drive mass awareness for its promotion.

The editorial “Des restos offriront des deals trop alléchants sur les burgers cet été à Montréal!was targeted to the local Montreal audience and shared Narcity staff’s Bud&Burger pairing experience while sharing all the exciting features of the promotion.
The story was complemented by an Instagram post on Narcity Montreal’s account that drove high social engagement and amplified content reach.

Our results


Key take-aways

By partnering up with Narcity Media for the #Bud&Burger promo campaign, Budweiser delivered exciting content that resonated with the Narcity Montreal demographic, creating excitement and positive results.

With 2.5K total views and over 86K people reached on Facebook, the overall campaign successfully facilitated social conversation and created awareness and buzz among our audience.