5 Undeniable Reasons Why Influencer Marketing Is Essential To Every Business

By Ana Cruz ● May 5, 2017
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Influencer marketing is not a new term. It has been around for a while, even more so now than ever before. Companies from all over the world are teaming up with social media influencers with large audiences to promote their services and/or products.

It’s a hot topic of debate and if you have your own business, it’s important to understand what influencer marketing is and how it can positively affect your brand. So first, what exactly is influencer marketing? Well, in short, influencer marketing is branded content that gets promoted by an influencer (someone who has a large following on social media). These influencers promote a company’s product on their social media pages and/or blog, while influencing their followers to purchase said product.

So now the second question… why is influencer marketing so important and why are influencers good for your business in Montreal?


Photo cred – @unsplash

Influencers can help build a relationship with consumers

How so? Well, think about it. Influencers are building relationships with their followers every single day. Did you know that 92% of people trust recommendations from individuals over brands? Think about it, you’d listen to your colleague’s recommendation over an advertisement on TV any day… that’s how valuable influencers are. They have great relationships with their followers and they have the power to influence them. By working with an influencer, your product will be shared to their followers who are potential consumers and who, hopefully, have a great relationship with the influencer.
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Photo cred – @unsplash

Influencers can give you added visibility

What exactly does this mean? Well, Influencers have large audiences right? So by promoting your brand through an influencer, you are exposed to new consumers who might never have heard of your brand before. This is the purpose of an influencer. They are there to create beautiful content to promote your product and to influence these potential new consumers. If you own a business here in MTL, it can be difficult to let customers across the world know what you have to offer. Well, by working with an Influencer who has followers from all over the world, you can gain some global visibility.
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Photo cred – @unsplash

Influencers are more affordable than regular marketing

Getting your message out there can cause some serious money. Marketing in itself can be very expensive and often times, smaller businesses don’t have the budget to implement a global marketing strategy. Influencers are ideal because they are more affordable than your regular marketing ad. By using an influencer to deliver your message, you are exposing your brand to large audiences without having to pay those big marketing fees. Working with an influencer also means that you can track and focus on engagement rates, clicks, conversions, likes, comments and shares – ultimately, this is how you can monitor if your influencer campaign is working.
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Photo cred – @unsplash

Influencers help brands target their audience properly

Influencers come in many niches. Some are branded as beauty influencers, or fashion influencers and others as health and lifestyle influencers. These niches play a very important role when deciding which influencer you want to work with and they can be very helpful to your brand/business. With regular marketing, it can be hard to target a specific audience – often times, your message is shared with a large audience, some of which may not be interested in your brand. With influencer marketing, you can collaborate with a specific influencer that shares the same niche as your brand. For example, if you are selling beauty products, you’re likely going to look for a beauty influencer so you can address and target your audience properly.
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Photo cred – @unsplash

Influencers can help your SEO

Influencers have carefully curated hashtags that they use whenever they post pictures which results in an increase of visibility on Instagram. Outside of IG, popular influencers who utilize other social media platforms including their own blogs, account for 25% of search result’s for the world’s top 20 brands! Think of it this way, the more you are working with influencers, the more they are mentioning your name online. This helps create a buzz around your brand, which will increase your relevance on Google. Pretty cool stuff!
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Influencers can be very valuable to a company if used properly. Today’s top businesses are realizing the true potential and value of recommendations made by influencers to their followers. Do your research and don’t be the last one to jump ship.

If you’re interested in finding out more about influencer marketing, make sure to check out the InfluenceMTL conference happening on May 19th at The Sheraton Centre in Montreal.

This one-day-only event includes incredible networking opportunities, inspiring keynote addresses from Gary Vaynerchuk, Daniele Henkel and Nicolas Duvernois (Pur Vodka), as well as panel discussions featuring Narcity Media and other guest speakers, on a wide range of entrepreneurial categories, from fitness to fashion.

Get your tickets here. Use code Narcityisin for 15% off or TeamNarcity for 25% off 4 tickets or more! Don’t miss out on this epic event!